Analysis
Sales business strategy
The commercial team of a new construction decides, through a complete analysis, the market prices that maximize sales as well as the demographic profile archetype on which they have to focus.
CLIENT
New construction developer
Sales team with a national presence with a marketing mandate for a 300-home development in a neighborhood on the outskirts of Valencia. They have experience in the area, as well as a strong commercial team and resources for promotion.
Challenge
Decide the sale prices and the profile to which they are destined
The client has the challenge of establishing the sale prices for each type in order to maximize profits while speeding up the sale as much as possible. From this you need to create both competitive prices compared to the area and a defining archetype of the buyer of these typologies. With this, in addition, they must take into account the sales rhythms so as not to lengthen them and try to manage the sales process as quickly as possible.
RESULT
360 sales strategy based on data
Finally, thanks to demographic, market and demand data, the client is able to establish a total strategy based on data. On the one hand, it establishes the market prices that maximize and are aligned with the market, taking into account specifications such as age, amenities and other characteristics of its development. On the other hand, it adjusts these prices to guarantee absorption with historical demand data. Finally, define the archetypes generating a demographic profile for each typology. Finally manages to reach 100% of the sales of the promotion.
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