Demography
Product mix in the Ensanche de Vallecas
Through the demand data, this developer can decide its product mix between the different types of its new-build development in the Ensanche de Vallecas.
Developer
National developer with a presence in several autonomous communities although focused on the promotion of new-build flats on the outskirts of cities such as Madrid, Seville or Valencia. Its promotions stand out for being focused on families with a large presence of amenities and no more than 300 homes.
Establish the perfect product mix
The client has the challenge of finding the perfect product mix for his new promotion on the outskirts of Madrid. It is a promotion of 198 homes in the Ensanche de Vallecas-La Gavia area. To do this, perform a demand analysis in a given polygon. The Ensanche de Vallecas area has many types of housing and an area of semi-detached houses, so, so that this does not affect the analysis, a very specific personalized search is carried out.
Clarity over a product-diverse market
It manages to make a specific analysis that allows it to accurately determine the number of homes with 1, 2 and 3 bedrooms. In addition, thanks to this analysis, the client discovers that the area has a very limited supply of studios, since those that have been on the market have been absorbed very quickly. For this reason, the client decides to incorporate this typology into his promotion, which he was not previously considering. Furthermore, you discover that the number of homes they were considering is optimal and that any higher number would be too much to absorb on the market.
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