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Value

Investment decision on the Costa del Sol

The investment analyst team of a fund has to decide whether or not to invest in a housing project on the Costa del Sol. They need fast and accurate data for the area.


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Client

Investment Fund

Investment fund with international presence and strict investment decision processes. These processes are based on financial models that require a large amount of specific data for the project in which it is going to be invested.

Challenge

Obtaining accurate and localized data

The client has the challenge of being agile in making investment decisions so as not to lose opportunities due to a lack of speed. To do this, you need location-specific data that is up-to-date, and you need to be able to see the variation of this data both historically and changing.

RESULT

360 sales strategy based on data

Finally, thanks to demographic, market and demand data, the client is able to establish a total strategy based on data. On the one hand, it establishes the market prices that maximize and are aligned with the market, taking into account specifications such as age, amenities and other characteristics of its development. On the other hand, it adjusts these prices to guarantee absorption with historical demand data. Finally, define the archetypes generating a demographic profile for each typology. Finally manages to reach 100% of the sales of the promotion.

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